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'''Barry Schwartz – Paradox of Choice
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Barry Schwartz, a Swarthmore College professor, citing research results from psychologists, economists, market researchers and decision scientists makes five counter-intuitive arguments in this book, The Paradox of Choice: Why Less is More. We would be better off if we:
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# Voluntarily constrained our freedom of choice.
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# Sought "good enough" instead of "the best."
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# Lowered our expectations about decision's results.
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# Made nonreversible decisions.
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# Paid less attention to what others around us do.
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Schwartz notes we are constantly being asked to make choices, even about the simplest things. This forces us to "invest time, energy, and no small amount of self-doubt, and dread." There comes a point, he contends, at which choice becomes debilitating rather than liberating. Too much of a good thing becomes detrimental to our psychological and emotional well-being, he states.
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In the final chapter , Schwartz offers an 11-step program for reducing choice's "tyranny."
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# Choose when to choose.
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# Be a Chooser, not a picker.
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# Satisfice more; maximize less.
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# Consider the opportunity costs of opportunity costs.
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# Make your decisions nonreversible.
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# Adopt an "attitude of gratitude."
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# Regret less.
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# Anticipate adaptation.
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# Control expectations.
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# Curtail social comparisons.
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# Learn to love constraints.
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Latest revision as of 04:08, 27 August 2009

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