Doing Virtuous Business
|Author||Theodore Roosevelt Malloch|
|Media Type||Print (hardcover), Kindle, Audio, CD, Audiobook, MP3 Audio|
In Doing Virtuous Business Theodore Roosevelt Malloch discusses the need for spiritual capital in the modern business world. Malloch firmly believes that in order to be successful, an economy needs moral capital just as much as it needs other kinds of capital. Throughout the book, the author uses numerous case studies to highlight business leaders who have demonstrated ethics in action through difficult situations. He then ties each case study to a virtue that he believes is necessary for doing virtuous business.
Chapter 1: Spiritual Capital
There is a place of profit for a virtuous company in a capitalist economy. Malloch states that the “visionary company understands profit in the way that the biologist understands oxygen—not the goal of life, but the thing without which there is no life.”
Chapter 2: Virtue
This chapter begins by heralding the virtues of the ancients. Citing Socrates, Plato and Aristotle, Malloch recalls the classical definition of a virtuous human being, and he explains how each of the human virtues fits into the modern business context. Here he also makes a call to employ “spiritual entrepreneurship” to overcome the business challenges of the global economy.
Chapter 3: Faith, Hope, and Charity
These three virtues--faith, hope, and charity--are examined in greater detail.
Chapter 4: Hard Virtues: Leadership, Courage, Patience, Perseverance, Discipline
The “Hard virtues” of leadership, courage, patience, perseverance, and discipline that are championed much more often that the soft virtues, which are examined in Chapter 5.
Chapter 5: Soft Virtues: Justice, Forgiveness, Compassion, Humility, Gratitude
Malloch’s list of soft virtues include justice, compassion, forgiveness, gratitude, and humility. In each of these chapters, Malloch provides readers with case studies of world-class business leaders who demonstrated their moral convictions—from the founder of Domino’s Pizza to the CEO of Tyson chicken. It is important to note that not in every case does the business leader emerge financially successful—at least not at first—but Malloch does not leave hidden the long-term success of leaders who have acquired—whether through a life of faith or the moral capital of others—spiritual underpinnings that contribute to their business success.
Chapter 6: Spiritual Capital in a Skeptical Age.
To further strengthen his argument, Malloch address three categories of skeptics who may disagree with his belief that one can do virtuous business. Whether it is the cynic who sees Malloch’s motives as purely economic, the Christian who believes that Christ has called us to asceticism (not to the pursuit of wealth), or the pragmatist who sees business as having nothing to do with moral underpinnings, Malloch answers all of them in this chapter.
Conclusion: Spiritual Enterprise in the Global Economy
Embrace the need for moral capital. See it as a challenge that can be overcome with creative thinking and spiritual entrepreneurship.
Ted Malloch on Wikipedia
Doing Virtuous Business PBS site 
Publisher Book Page