101 Ways to Promote Your Web Site
From WikiSummaries, free book summaries
- Planning Your Web Site
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- The Fundamentals - Objectives, Target Markets, and Paroducts and services
- Common Objectives
- Advertising Your Products or Services On-Line
- Selling Your Products or Services On-Line
- Providing Online Customer Service or Support
- Providing Product or Corporate Inforamtion
- Creating and Establishing Company Identity or Brand Awareness
- Other Primary Objectives
- Other Things to Consider Up Front
- Designing Your Site to Be Search Engine Friendly
- Including Repeat Traffic Generators on Your Site
- Getting Visitors to Recommend Your Site
- Leveraging Your Sales Froce
- Using Permsission Marketing
- Creating Loyalty among Visitors
- Including "Stickiness" Elements
- A Final Word on Objectives
- Target Markets
- Products and Services
- The Fundamentals
- Using Competitor Sites to your Advantage
- Storyboarding Your Web Site
- Internet REsources for Chapter 1
- Your Site - From Storyboarding to Programming
- Web Site Elements That Keep 'Em Coming Back
- SPreading the Word with Virtual Marketing
- Permission Marketing
- Designing Your Site to Be Search Engine Friendly
- Search Engine and Directory Submissions
- Utilizing Signature Files to Increase Web Site Traffic
- The E-mail Advantage
- Autoresponders
- Effective Promotional Use of Newsgroups
- Effective Promotion through Publically Accessible Mailing Lists
- Establishing Your Private Mailing List
- Effective Promotion through Direct Mail Lists
- Developing a Dynamite Link Strategy
- Affiliate Programs
- Maximizing Promotion with Meta-Indexes
- Winning Awards, Cool Sites, and More
- Productive Online Advertising
- The Cybermail Advantage
- Maximixing Media Relations
- Increasing Traffic through Online Publications
- Web Rings as a Promotion Tool
- Webcasting and Rich Media
- Grand Opening Tips for Your Web SIte Virtual Launch
- Effective Offline Promotion
- Web Traffic Analysis
- Web Metrics
